Minnesota Department of Transportation

511 Travel Info

Design System

Social media copy templates

This guide provides pre-approved copy templates for both MnDOT staff and external partners to use when crafting social media advertisements and organic posts. This will ensure a consistent voice throughout all MnDOT social media platforms and offer clear, concise content for our target audience.

If you are unable to find copy suited to your audience, please reach out to the social media team for assistance at socialmedia.dot@state.mn.us.

Various copy options are available for each category to assist in creating ads or posts.

These templates do not have the links in the copy. This is specific to copy for ads. If you are writing for an organic post, here is an example of what the link would look like using the “Version 1” template under “Public meetings.”

  • Example: Join us for a public meeting on [date] to learn more about the [project name] plan. Visit our website for more information: [link]

In-person events

  • Public meetings
    • Version 1: Join us for a public meeting on [date] to learn more about the [project name] plan.
      • Ad Headline: [project name/website title]
    • Version 2: You’re invited! Join us on [weekday], [month] [day] from [time] to [time] p.m. at [location] to learn more about the [project name].
      • Ad Headline: [project name/website title]
    • Version 3: Come and join us for the [project name] public meeting at [location] on [weekday], [month] [day] from [time] to [time] p.m.
      • Ad Headline: [project name/website title]
  • Open house
    • Version 1: We want to hear from you! Join us on [weekday], [month] [day] from [time] to [time] p.m. at [location] for an open house. Explore current road design and engage in meaningful conversations with our expert team. Don't miss out!
      • Ad Headline: [You’re invited to our Open House/[project name] Open House]
    • Version 2: [Project name] Open House! Come learn and have the opportunity share your feedback on the design concepts with our team of experts. Can’t wait to see you!
      • Ad Headline: [You’re invited to our Open House/[project name] Open House
    • Version 3: Calling all [county/city name] residents! We are hosting an open house on [weekday], [month] [day] from [time] to [time] p.m. Drop by and give us your feedback on the [project name].
      • Ad Headline: [You’re invited to our Open House/[project name] Open House
  • Project status
    • Version 1: Join us on [weekday], [month] [day] from [time] to [time] p.m. for an informative session on the upcoming [name] project!
      • Ad Headline: [project name]
    • Version 2: Come and join us to learn more about the [name] project. Visit our website to learn more about the plan. See you there!
      • Ad Headline: [project name]
    • Version 3: Don’t miss out: Join our team of experts on [date] to learn about the [name] project status.
      • Ad Headline: [project name]
  • Project designs: Language can vary depending on the needs and sensitivity. Work with PAC/PEC to craft an appropriate message. Copy variants below serve as guides.
    • Version 1: What's next for the future of [highway name]? We've been working with the community and are ready to share our findings. Join us for a public meeting on [date] or review the information on our website and share your feedback.
      • Ad Headline: [project name]
    • Version 2: Improvements are coming to [highway name]! Review our design and share your feedback on our website or join us an upcoming public meeting.
      • Ad Headline: [project name]
    • Version 3: Changes are coming to [highway name]. Join us for a public meeting on [date] to learn about the project and concept design. Can’t make it? Visit our website and share your input.
      • Ad Headline: [project name]
    • Version 4: Are you a resident or commuter along [highway name] in [city]? Come and join us at our public meeting to learn about the project or share your thoughts on our website.
      • Ad Headline: [project name]

Public engagement

  • Surveys
    • Version 1: Your voice matters! Help MnDOT by taking the [survey name] survey and shape [highway name].
      • Ad Headline: Take the survey today!
    • Version 2: Shape the future of [name] by sharing your insights. Take the survey and make your voice heard.
      • Ad Headline: Make a difference with your voice!
    • Version 3: Help MnDOT get a better understanding of [name] by taking the survey.
      • Ad Headline: Improve the roads with your voice!
    • Version 4: Join us in shaping the [name] plan by participating in our online survey. Your input matters! The survey is open until [date].
      • Ad Headline: We want to hear from you!
  • Share your thoughts
    • Version 1: Share your experience using [highway name] between [street] and [street] in [county name]! Help MnDOT learn more about the corridor and plan future needs.
      • Ad Headline: Share your experience with us!
    • Version 2: Are you a frequent traveler on [highway name] in [city]? We want to hear from you! Share your insights on [project name].
      • Ad Headline: We want to hear from you!
    • Version 3: Be a part of the change. MnDOT want to hear your thoughts and ideas about the future of [highway name] in [city].
      • Ad Headline: Share your thoughts with us!
  • Public comments
    • Version 1: Our [plan name] plan is now available. We are accepting public comments through [date]. Read more about the plan:
      • Ad Headline: Share your thoughts with us!
    • Version 2: MnDOT is accepting public comments on the [plan name] plan. The deadline for public comments is [date]. Read the plan and learn how to share your thoughts.
      • Ad Headline: Your voice matters!
    • Version 3: We want to hear from you! MnDOT is seeking public comments on the [plan name] Plan through [date]. Learn more and share your feedback.
      • Ad Headline: Your voice matters!
  • Post Construction study
    • Version 1: Your feedback matters! Take the survey about the Hwy [XX] construction between [city] and [city]. Share your input with us by [date] on how we did, what went well and what should be improved.
      • Ad Headline: Share your thoughts with us!
    • Version 2: Your voice matters! Share your thoughts on the Hwy [XX] re/construction in [city]. Let us know how we did, what went well and what should be improved.
      • Ad Headline: Take the survey and tell us how we did!
    • Version 3: We want to hear from you! MnDOT is seeking feedback on the Hwy [XX] construction between [city] and [city]. Let us know how we did, what went well and what should be improved.
      • Ad Headline: Highway [XX]: Post-Construction Survey

Road Closures/detours

Language can vary as closures and detours frequently change. Work with PAC/PEC to craft an appropriate message.

  • Version 1: Plan ahead! Starting at [time] p.m. [day, month, date] through [time] a.m. [day, month, date], [highway name and details]. Find detours and more information on our website.
    • Ad Headline: [Highway name]
  • Version 2: Road Closure Alert! Starting at [time] p.m. [weekday], [month] [day] through [time] a.m. [weekday], [month] [day], [highway name and details]. Plan ahead and visit our website for detours and more information.
    • Ad Headline: [Highway name]
  • Version 3: Plan your commute. Starting at [time] p.m. [weekday], [month] [day] through [time] a.m. [weekday], [month] [day], [highway name and details about closure]. Visit our website for detours and more information.
    • Ad Headline: [Highway name]

Hiring

  • Version 1: Join our team! We’re seeking a [job title] to work in [city]. Learn more and apply today to Job ID [number] by [date].
    • Ad Headline: Join the [city name] MnDOT team!
    • For recruiters: Join our team! We’re seeking a [job title] to work in [city]. Apply today to Job ID [number] or call our recruiters at [phone number].
  • Version 2: Come join MnDOT! We are looking for [an/a] [job title] to work in [city]. Apply today to Job ID [number] by [date].
    • Ad Headline: Apply TODAY!
    • For recruiters: Come join MnDOT! We are looking for [an/a] [job title] to work in [city]. Visit our website to learn more or call our recruiters at [phone number].
  • Version 3: MnDOT is hiring! We have multiple open positions from the Twin Cities metro area to Greater MN. Visit our website to explore current opportunities.
    • Ad Headline: MnDOT | See current job opportunities!
    • For recruiters: MnDOT is hiring! We have multiple open positions from the Twin Cities metro area to Greater MN. Visit our website to explore current opportunities or call our recruiters at [phone number].

Facebook events

  • Public meetings
    • Version 1: Join us for a public meeting on [weekday], [month] [day] to learn more about the [name] project in [city name]! Stop by, ask questions, and provide feedback.

      [Event details and relevant link to learn more]

      MnDOT invites and encourages participation by all. If you need an ASL, foreign language interpreter or other reasonable accommodation, or need documents in an alternative format, please email your request to ADArequest.dot@state.mn.us or call 651-366-4720.
    • Version 2: Join MnDOT for a public meeting about the [project/study name]! Come meet our team of experts and share your ideas.

      [Event details and relevant link to learn more]

      MnDOT invites and encourages participation by all. If you need an ASL, foreign language interpreter or other reasonable accommodation, or need documents in an alternative format, please email your request to ADArequest.dot@state.mn.us or call 651-366-4720.
    • Version 3: MnDOT invites you to the [project/study name] public meeting on [weekday], [month] [day]! Help us shape the future of this project.

      [Event details and relevant link to learn more]

      MnDOT invites and encourages participation by all. If you need an ASL, foreign language interpreter or other reasonable accommodation, or need documents in an alternative format, please email your request to ADArequest.dot@state.mn.us or call 651-366-4720.